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A very good company worth is determined by shareholders based on a number of factors, such as item difference, prospective potential buyers, and long-term growth. The criteria are used being a scorecard by organization leaders to optimize value creation. Large marketplaces offer many potential customers and a low amount of competitive anxiety. But investors also pay more attention to a company’s future prospective customers. As a result, buyers can be even more selective and recognize a company’s advantages and disadvantages.